Goodwell Team


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P8110365 Pete Gombert Teaching

Pete Gombert

Managing Director

A lifelong technology entrepreneur, Pete Gombert founded GoodWell in December of 2015. He learned the hard way that there is a better way to do business. With over 20 years of experience and after launching three successful ventures, Pete knows the importance of putting his employees first. Through GoodWell, he has the privilege of sharing this knowledge with others. 

Pete’s previous entrepreneurial ventures include businesses in the accounting, energy and marketing verticals. His approach to building businesses centers on creating high-performing, humane cultures focused on disrupting stagnant markets.

Most recently Pete founded and led a company called Balihoo from startup to the leading marketing automation provider in the local marketing space. Balihoo was acquired by a company called Engine in 2016. Pete currently serves as president of Engine Media. He is responsible for both the commercial and operational success of the network’s global media offering.

Prior to Balihoo, Pete was the founder of Enerx, an enterprise software company focused on providing trading and risk-management solutions to the energy industry. Enerx was acquired by KW International in 2001 and the combined entity was subsequently acquired by Sunguard. 

Pete is also currently a member of the Board of Directors of Global Shapers Boise, which is an arm of the World Economic Forum focused on developing future leaders. He attended Villanova University, where he received a BS in accounting.

Pete’s business leadership has been featured by the world’s top media including The Economist, The New York Times, AdWeek and others. In 2013, ‘14 and ‘16 Balihoo was named one of the top 50 places to work in the country by Outside magazine. He has also earned numerous accolades for his business and civic leadership.