Put your employees first.

Turn your workplace into a powerful advantage for attracting and retaining employees. Our 100% metrics-based certification process will help you prove that people are your most important asset.

Learn more

Act with humanity.


GoodWell certification independently demonstrates that you’re a fair, ethical, and humane employer.

Gain actionable management insights.


We’ve developed a set of human metrics that provide an objective view into employee dynamics. GoodWell certification provides a framework for benchmarking and improvement:

Baseline Icon

Build a baseline for your business that will help you outperform peers

Improve Icon

Measure and improve organizational performance

Retain Icon

Find and keep talented employees

Put your employees first.


Our certification process works for any entity regardless of size, industry, geography or organizational structure. We work with for profits, non-profits and government organizations.

How it works

Our mission


GoodWell helps leaders align actions with intentions when it comes to their most important asset—their people.