Many of the people we work with are intrigued to learn more about what a public benefit corporation is. GoodWell incorporated as an Idaho Public Benefit Corporation in December 2015.

We are thrilled to welcome 1% for the Planet as the first nonprofit, member organization to achieve GoodWell certification!

People drive change. We know that. But do all businesses represent this commitment to investing in employees first?

Our Founding Member #195 Francine LeFrak, the Founder of Same Sky mentions GoodWell in a wonderful article on Conscious Consumerism on the Huffington Post today:

Whenever I tell people about the mission of GoodWell they usually listen politely, maybe even ask a few questions and then say something to the effect of “good for you”.

Yesterday President Obama signed into law a ban on products produced using slave labor.

We are constantly looking for ways in which we can succinctly convey the importance of the mission of GoodWell.  Today we have a phenomenal example of how the simple changes proposed in the GoodWell Code of Conduct would have an unprecedented impact if globally adopted. 

The wealthiest 62 people on the planet now own more than the poorest 3.6 billion according to a new report by Oxfam, and even worse, the richest 1% now own roughly the same as the remainder of the world combined.

I had the privilege of speaking with the CEO of JUST Capital, Martin Whittaker, the other day.  JUST Capital is an organization founded by billionaire Paul Tudor Jones with a similar goal to GoodWell, to see businesses act more responsibly.

Don’t worry, this is not another dour piece on how consumers should stop buying a bunch of crap we don’t need and save the planet through purchasing abstinence.

For the first 20+ years of my career I focused on building businesses with one goal in mind - to make money.